Harry Potter alumnus Tom Felton (Draco Malfoy in the film series) and Warwick Davis (Filius Flitwick in both the film and TV series) were both on hand to help launch London’s flagship Oxford Street Harry Potter Shop. The store, which opened on Wednesday, is the next flagship ‘Potter’ store after the New York and Chicago stores, which opened in 2021 and 2025, respectively.
While the UK already has a Harry Potter presence at King’s Cross Station and at the Warner Bros. Studio Tour, the new London store spans approximately 1,950 m² across two floors. Themed around Diagon Alley, the London shop includes a Ukrainian Ironbelly dragon guarding a Gringotts-themed space, a full-size replica of the purple Knight Bus, a Gringotts Adventure scavenger hunt (linking the Oxford Street and King’s Cross stores), and a Leaky Cauldron area which serves food and drink (and of course Butterbeer).
The store also features a number of personalisation opportunities, including Hogwarts acceptance letters, clothing and a bear ceremony, where visitors can dress a bear in their favourite house colours. Funko have also released an exclusive Harry Potter figure wearing a London Shop sweater, as they did for both Chicago and New York.
The Harry Potter Shop Oxford Street is now open at 134-140 Oxford St, London.
